As the computer hardware industry has matured, it has established itself in to a very regular and predictable pattern. Newer, faster hardware will come out, rivals will fire press releases back and forth showcasing that their product is the better one, price wars will break out, someone cheats now and then, someone comes up with an even more confusing naming scheme, etc. The fact of the matter is that in the computer hardware industry, there's very little that actually surprises us. We aren't psychic and can't predict when and to whom the above will happen to, but we can promise you that it will happen to someone and that it will happen again a couple of years after that. The computer hardware play book is well established and there's not much that goes on that deviates from it.

http://www.anandtech.com/video/showdoc.aspx?i=3108