AMD Ryzen Mobile won't score flagship design win
 

That all stays with Intel

There is an unfortunate story behind Ryzen Mobile. The chip has launched and in many cases it competes well against Intel’s solution. Still, OEMs aren't flocking in their droves to announcw significant design wins. This won't change anytime soon.

OEMs are very slow to embrace new things especially to change from a decade of Intel solution to anything different. AMD finally came up with a competitive chip with great graphics, but with very limited success.

It takes quite some time to finish a notebook design and the chip determines a lot of it. An OEM needs to make a custom cooling solution and pack the biggest possible battery in the nicest possible chassis. In the late 2010s it is all about looks, but end users want performance too. According to a continuing investigation and many interviews about the relevant factors, we can confirm that there won’t be any flagship high end Dell, Lenovo or HP machines using the Ryzen Mobile chip.

That is the sad destiny of the quite good looking chip, probably the best ever mobile processor created by the AMD team. Of course, Ryzen will launch in mainstream notebooks that will fight Intel equivalents on price. Despite the fact that Intel has been stuck on 14nm for the last four years, it still managed to innovate and put a quad core in a small form factor Core i7 U at only 15 W.

https://fudzilla.com/news/notebooks/...hip-design-win