AMD in PlayStation 5 is no surprise

Stefan Mileschin · 3rd May 2019, 05:13

We knew it five + years ago

The story is straightforward. Ever since Playstation One, Sony didn’t want to use Nvidia for various reasons nor did Nvidia wantto settle for low console margins offered by Sony.

PlayStation 2, 3 and 4 used AMD technology, and it was always crystal clear that PlayStation 5 will use AMD CPU and GPU combo. The logical choice was Zen 2 and Navi since the console is supposed to hit the market in 2020. By that time, the 7nm process should be fine, and AMD will have both products ready.

AMD is designing a semi-custom design for Sony; this is where Lisa has real expertise and what we learned over the years that she likes to do. She likes the semi-custom business as this is stable but yet a lower margin business than selling GPUs or CPUs to OEMs. Selling to OEMs is volatile, as it fluctuates based on market conditions while semi-custom guys have to commit years in advance.

Nvidia is doing well in gaming GPUs and makes most of its money there, and sees PlayStation and Xbox as competitors.

Anyone who was surprised by AMD being in PlayStation 5 doesn’t know the market well enough.
https://fudzilla.com/news/graphics/4...is-no-surprise

3rd May 2019, 05:13	#1
Stefan Mileschin [M] Reviewer Join Date: May 2010 Location: Romania Posts: 148,408	AMD in PlayStation 5 is no surprise We knew it five + years ago The story is straightforward. Ever since Playstation One, Sony didn’t want to use Nvidia for various reasons nor did Nvidia wantto settle for low console margins offered by Sony. PlayStation 2, 3 and 4 used AMD technology, and it was always crystal clear that PlayStation 5 will use AMD CPU and GPU combo. The logical choice was Zen 2 and Navi since the console is supposed to hit the market in 2020. By that time, the 7nm process should be fine, and AMD will have both products ready. AMD is designing a semi-custom design for Sony; this is where Lisa has real expertise and what we learned over the years that she likes to do. She likes the semi-custom business as this is stable but yet a lower margin business than selling GPUs or CPUs to OEMs. Selling to OEMs is volatile, as it fluctuates based on market conditions while semi-custom guys have to commit years in advance. Nvidia is doing well in gaming GPUs and makes most of its money there, and sees PlayStation and Xbox as competitors. Anyone who was surprised by AMD being in PlayStation 5 doesn’t know the market well enough. https://fudzilla.com/news/graphics/4...is-no-surprise

Similar Threads
Thread	Thread Starter	Forum	Replies	Last Post
Surprise memory price drop	Stefan Mileschin	WebNews	0	15th January 2018 17:44
Nintendo has a “surprise” shortage of Switches	Stefan Mileschin	WebNews	0	13th March 2017 06:00
Apple A10's 16nm FinFET is a surprise	Stefan Mileschin	WebNews	0	8th October 2016 13:51
Surprise: 'Tekken 7' is heading to PlayStation VR	Stefan Mileschin	WebNews	0	28th October 2015 14:08
Surprise, surprise: Microsoft’s Xbox One console outsold PS4 for November	Stefan Mileschin	WebNews	0	15th December 2014 09:42
Surprise! More men should read the freaking manual	jmke	WebNews	0	9th November 2009 12:58
Nettop ION 330 by Asrock, a good surprise (FR)	jmke	WebNews	0	6th August 2009 13:11
The Intel Surprise : X48, a faster iteration of X38	thorgal	WebNews	8	31st August 2007 11:46
AMD surprise on May 10 ?	Sidney	General Madness - System Building Advice	0	28th April 2007 19:58