Stefan Mileschin

The biggest x86 launch for AMD in five years is today: Ryzen is here. As always before a major launch, AMD gives a ‘Tech Day’ for relevant press and analysts, and through this event AMD’s CEO, Dr. Lisa Su lifted the lid on one of the most anticipated products in the semiconductor industry. AMD knows how to control the level of enthusiasm for its fans, and today is the end result, with processors going on pre-order from major retailers today, ready for a general hard launch on March 2nd.

In a similar vein to launches of recent smartphones, AMD is doing a staggered announcement/launch with the products on their new microarchitecture. Where Samsung/Apple might give all the details for a product a few weeks before it’s available to buy, today on February 22nd marks the day where AMD is giving consumers information about Ryzen, and specifically the Ryzen 7 family of eight-core products. All the information today is from AMD, and AMD’s internal testing, and pre-orders also start from today for users ready to put down their money for a launch day part. Reviews of the CPUs, as well as when the CPUs will ship to customers, is on March 2nd. This also happens to be right in the middle of two annual shows, Game Developer Conference (GDC) and Mobile World Congress (MWC), making the time between receiving pre-launch samples and being able to provide independent verification of AMD’s performance claims relatively frantic. We’ll do our best!

http://www.anandtech.com/show/11143/...sale-march-2nd