AMD HD3800 pricing shock follows down-clock call
 

Pricing for both launch parts is very aggressive, and AMD claims it is all due to 55nm process working like a clockwork and achieving excellent yields. Radeon HD 3850 should retail for between $149 to 179 (USD), while 3870 should be between 200 to 230. This is brilliant pricing, going way below 8800GT.

The real truth is that AMD started running into clocking walls (with a selected heatsink-fan combo) and again decided to crash the prices instead of gunning for a better cooling setup that will enable those 800 MHz+ clocks we saw earlier in development.

http://www.theinquirer.net/gb/inquir...-pricing-shock

Interesting! ATI is finally making a solid attempt...