AMD To Give Up Competing With Intel On x86? CPU Prices Already Shooting Up
It looks like the Bulldozer disaster might have been too much of a setback for AMD to recover from. After 30 years of competing with Intel in the x86 processor market, AMD is about to give up, even with the 2009 1.25bn antitrust settlement they extracted from them. Mike Silverman, AMD company spokesman said, "We're at an inflection point. We will all need to let go of the old 'AMD versus Intel' mind-set, because it won't be about that anymore." He was vague on the exact strategy that AMD intends to pursue from now on, though. However, the company is widely expected to make a concerted effort to break into the smartphones and tablets market. The big problem with this strategy unfortunately, is that this arena is currently dominated by many other competitors. On top of that, their arch enemy Intel is also trying to muscle in on this space, hence AMD could find themselves back at square one, or likely even further back. AMD's graphics cards are doing well at the moment though and are quite competitive, so it looks like their expensive purchase of ATI back in 2006, might yet save the company from extinction. If they become primarily a graphics card company, they will inevitably end up a lot smaller than they are now though and that's a lot of lost jobs and personal hardship, along with a monopoly x86 market remaining and all of its negative effects on the market.
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