AMD GAME! Enables Console-like Simplicity for Mainstream PCs
AMD GAME! Enables Console-like Simplicity for Mainstream PCs
— For the 263 million mainstream PC gamers worldwide, AMD GAME! stands for exhilarating HD gaming experiences with full PC functionality—
SUNNYVALE, Calif. — May 19, 2008 — From the company powering the visual experience of the two most popular gaming consoles in the world today, AMD (NYSE: AMD) announces AMD GAME!. This program is designed to help consumers select perfectly suited PCs for high-definition gaming. AMD GAME! platforms combine the powerful balance of multi-core processors, exceptional HD digital media , and next-generation graphics processing power. Industry leaders including Acer, Alienware, Logitech and Microsoft are joining AMD to ensure consumers can easily identify PCs that deliver HD gaming and entertainment experiences out of the box.
“With the support of industry leaders in PC gaming, AMD GAME! ensures consumers don’t need an enthusiast-level knowledge of PC hardware for an optimal gaming system,” said Nigel Dessau, senior vice president and chief marketing officer, AMD. “We in the PC industry owe consumers the same predictability, simplicity and affordability in finding a PC for gaming that the console industry currently provides.”According to Jon Peddie Research, of all desktop and notebook PCs sold last year, two-thirds had only the most basic of capabilities, lacking the technology needed to drive a great gaming experience. AMD recognizes this and is working to provide a consistent source of reliable and accurate information before and at the point of purchase for gaming consumers.
“AMD GAME! is a new initiative focused on delivering a novel experience for consumers, addressing a problem that has long existed in the PC industry until now,” said Dr. Jon Peddie, president of Jon Peddie Research in Tiburon, California. “Our research has shown that PC gaming is on the rise and this effort from AMD not only rallies industry support for PC gaming but also acknowledges that computer gaming needs balanced systems for the best consumer experience.”
Gaming and HD Entertainment Support
AMD believes consumers should have a balanced platform with matched and tested components that meet their needs – not compromise their overall computing experience by choosing which components and software are more valuable. Computers should have the power to surge through the demanding moments of gaming action or HD entertainment without stutter or lag. The AMD GAME! initiative helps ensure that the computer system has been optimized for gaming with the right graphics and processor components. Hardware and PC components that carry the AMD GAME! logo let PC buyers and do-it-yourself gamers know they will have a customized and exceptional gaming experience.
“AMD and Microsoft share the vision of delivering better gaming experiences on PCs running Microsoft® Windows® operating systems,” said Kevin Unangst, Microsoft’s senior global director of Games for Windows. “Microsoft’s Games for Windows program and AMD are both working to expand gaming accessibility and ease of use to consumers. Games for Windows titles and Microsoft’s gaming hardware, along with the AMD GAME! initiative, are great examples of how we can bring more value to PC gamers across the industry.”As part of the AMD GAME! initiative, AMD is dedicated to working closely with industry leaders to help create personal computer configurations that are optimized for all types of users.
“AMD GAME! is a great initiative that will help Acer drive consumers toward the best solution for their gaming needs,” said Brian Bogaard, product business manager – EMEA desktop PC, Acer. “PC gaming is an important area for Acer and with AMD’s help, we can meet the expectations of consumers with a solid gaming experience.”
AMD GAME! Availability
AMD GAME! systems combine proven AMD technology including AMD Phenom™ processors, the upcoming AMD Turion™ Ultra processors, AMD Athlon™ processors, ATI Radeon™ HD 3000 series graphics, and AMD chipsets to deliver an enhanced and simplified mainstream PC gaming experience.
AMD GAME! platforms are available immediately on-line from system builders such as Alienware, Cyberpower, iBuypower, Maingear and Velocity Micro; retail availability is expected in the second half of 2008.
Information about AMD GAME! can be found at http://game.amd.com, the central source for PC gaming information. Supporting more than three million visitors per month, this website provides product information, contests, spotlights on industry partners, informative articles and purchasing information.
The AMD GAME! press kit offers additional information and collateral material for this launch and can be found at http://www.amd.com/GAME/presskit/.
Advanced Micro Devices (NYSE: AMD) is a leading global provider of innovative processing solutions in the computing, graphics and consumer electronics markets. AMD is dedicated to driving open innovation, choice and industry growth by delivering superior customer-centric solutions that empower consumers and businesses worldwide. For more information, visit http://www.amd.com.
AMD, the AMD Arrow logo, AMD Phenom, AMD Turion, AMD Athlon, ATI, the ATI logo, Radeon, and combinations thereof are trademarks of Advanced Micro Devices, Inc. Microsoft, Windows, and Windows Vista are registered trademarks of Microsoft Corporation in the United States and/or other jurisdictions. Other names are for informational purposes only and may be trademarks of their respective owners.
AMD GAME! Industry Support
“ASUS is dedicated to providing the best desktop and mobile gaming experience to end users, and we strongly believe in and support programs which focus on great value and choice for the consumer, which is what AMD GAME! provides. AMD GAME! also makes it easy for end users to select a system ready to run the latest games for Microsoft Windows and to enjoy a great gaming experience.”
“At Bold Data we work hard to inform consumers about our technology and its role in PC gaming. AMD GAME! is a solid program that gives us another asset as we strive to deliver the best solutions possible.”
“AMD GAME! is a great program for the gaming market and we are happy to participate. Anything that helps educate consumers and directs them to the solutions that meet their needs is important to Corsair”
“AMD GAME! is a great program for the gaming market and we are happy to participate. Anything that helps educate consumers and directs them to the solutions that meet their needs is important to Cyberpower.”
I don't think I can take that much marketing speak, where did the AMD CPus get pwned the most again =P
in SuperPi ?
gaming afaik is GPU limited :D
show me FSX/SupCom player with low-end VGA card :D
exception to the rule, doesn't make it a rule;)
I understand that SupCom plays nice with better CPUs; but RTS games are not what dominate gaming ;)
Actually there is some substance behind this, for a change. http://www.anandtech.com/cpuchipsets...oc.aspx?i=3312
At this point it certainly can't hurt. ;)
what's up with this statement
Probably means that only AMD simplifies choosing a gaming PC. Dell/HP would love to push 8400GS and other low end cards where they can to people that wouldn't know better. PLenty of "XPS Gaming" desktops with ATI 2400 cards inside. ;)
If you see "AMD GAME" then you'll know it's not a complete ripoff.
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