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jmke 19th May 2008 13:37

AMD GAME! Enables Console-like Simplicity for Mainstream PCs
 
AMD GAME! Enables Console-like Simplicity for Mainstream PCs

— For the 263 million mainstream PC gamers worldwide, AMD GAME! stands for exhilarating HD gaming experiences with full PC functionality—

SUNNYVALE, Calif. — May 19, 2008 — From the company powering the visual experience of the two most popular gaming consoles in the world today, AMD (NYSE: AMD) announces AMD GAME!. This program is designed to help consumers select perfectly suited PCs for high-definition gaming. AMD GAME! platforms combine the powerful balance of multi-core processors, exceptional HD digital media , and next-generation graphics processing power. Industry leaders including Acer, Alienware, Logitech and Microsoft are joining AMD to ensure consumers can easily identify PCs that deliver HD gaming and entertainment experiences out of the box.
“With the support of industry leaders in PC gaming, AMD GAME! ensures consumers don’t need an enthusiast-level knowledge of PC hardware for an optimal gaming system,” said Nigel Dessau, senior vice president and chief marketing officer, AMD. “We in the PC industry owe consumers the same predictability, simplicity and affordability in finding a PC for gaming that the console industry currently provides.”
According to Jon Peddie Research, of all desktop and notebook PCs sold last year, two-thirds had only the most basic of capabilities, lacking the technology needed to drive a great gaming experience. AMD recognizes this and is working to provide a consistent source of reliable and accurate information before and at the point of purchase for gaming consumers.
“AMD GAME! is a new initiative focused on delivering a novel experience for consumers, addressing a problem that has long existed in the PC industry until now,” said Dr. Jon Peddie, president of Jon Peddie Research in Tiburon, California. “Our research has shown that PC gaming is on the rise and this effort from AMD not only rallies industry support for PC gaming but also acknowledges that computer gaming needs balanced systems for the best consumer experience.”

Gaming and HD Entertainment Support

AMD believes consumers should have a balanced platform with matched and tested components that meet their needs – not compromise their overall computing experience by choosing which components and software are more valuable. Computers should have the power to surge through the demanding moments of gaming action or HD entertainment without stutter or lag. The AMD GAME! initiative helps ensure that the computer system has been optimized for gaming with the right graphics and processor components. Hardware and PC components that carry the AMD GAME! logo let PC buyers and do-it-yourself gamers know they will have a customized and exceptional gaming experience.
“AMD and Microsoft share the vision of delivering better gaming experiences on PCs running Microsoft® Windows® operating systems,” said Kevin Unangst, Microsoft’s senior global director of Games for Windows. “Microsoft’s Games for Windows program and AMD are both working to expand gaming accessibility and ease of use to consumers. Games for Windows titles and Microsoft’s gaming hardware, along with the AMD GAME! initiative, are great examples of how we can bring more value to PC gamers across the industry.”
As part of the AMD GAME! initiative, AMD is dedicated to working closely with industry leaders to help create personal computer configurations that are optimized for all types of users.

“AMD GAME! is a great initiative that will help Acer drive consumers toward the best solution for their gaming needs,” said Brian Bogaard, product business manager – EMEA desktop PC, Acer. “PC gaming is an important area for Acer and with AMD’s help, we can meet the expectations of consumers with a solid gaming experience.”

“We are happy to see the growing interest in PC gaming and now AMD is adding a much needed program to help continue that trend,” Patrick Cooper, director of product group, Alienware. “The AMD GAME! Experience enables Alienware to quickly and easily help consumers identify the experience that is right for them and the high performance Alienware solution that delivers it.”

“AMD GAME! is a great program to help consumers easily identify a solution that addresses their gaming needs,” said David Reid, vice president of marketing at NCsoft North America. “With this partnership, we hope to ensure consumers will enjoy our titles at the highest levels of quality possible.”


AMD GAME! Availability

AMD GAME! systems combine proven AMD technology including AMD Phenom™ processors, the upcoming AMD Turion™ Ultra processors, AMD Athlon™ processors, ATI Radeon™ HD 3000 series graphics, and AMD chipsets to deliver an enhanced and simplified mainstream PC gaming experience.

AMD GAME! platforms are available immediately on-line from system builders such as Alienware, Cyberpower, iBuypower, Maingear and Velocity Micro; retail availability is expected in the second half of 2008.

Information about AMD GAME! can be found at http://game.amd.com, the central source for PC gaming information. Supporting more than three million visitors per month, this website provides product information, contests, spotlights on industry partners, informative articles and purchasing information.

The AMD GAME! press kit offers additional information and collateral material for this launch and can be found at http://www.amd.com/GAME/presskit/.



About AMD

Advanced Micro Devices (NYSE: AMD) is a leading global provider of innovative processing solutions in the computing, graphics and consumer electronics markets. AMD is dedicated to driving open innovation, choice and industry growth by delivering superior customer-centric solutions that empower consumers and businesses worldwide. For more information, visit http://www.amd.com.

AMD, the AMD Arrow logo, AMD Phenom, AMD Turion, AMD Athlon, ATI, the ATI logo, Radeon, and combinations thereof are trademarks of Advanced Micro Devices, Inc. Microsoft, Windows, and Windows Vista are registered trademarks of Microsoft Corporation in the United States and/or other jurisdictions. Other names are for informational purposes only and may be trademarks of their respective owners.





AMD GAME! Industry Support

“ASUS is dedicated to providing the best desktop and mobile gaming experience to end users, and we strongly believe in and support programs which focus on great value and choice for the consumer, which is what AMD GAME! provides. AMD GAME! also makes it easy for end users to select a system ready to run the latest games for Microsoft Windows and to enjoy a great gaming experience.”
-- Kevin Huang, Sr. Marketing Director of ASUS Computer International"
“At Bold Data we work hard to inform consumers about our technology and its role in PC gaming. AMD GAME! is a solid program that gives us another asset as we strive to deliver the best solutions possible.”
-- Andrew Kretzer, Director of Sales & Marketing, Bold Data Technology Inc.
“AMD GAME! is a great program for the gaming market and we are happy to participate. Anything that helps educate consumers and directs them to the solutions that meet their needs is important to Corsair”
-- Richard Hashim, Director of Channel Marketing, Corsair
“AMD GAME! is a great program for the gaming market and we are happy to participate. Anything that helps educate consumers and directs them to the solutions that meet their needs is important to Cyberpower.”
-- Eric Cheung, CEO, Cyberpower PC


"Demystifying the platform options and making the path to game optimization simple is crucial. AMD GAME! is positioned to expand a market segment that will benefit all of its partners."
-- Mario Gastelum, Director of Product Development, Diamond Multimedia

“The AMD GAME! initiative helps consumers avoid disappointment when coming home with new gaming technology. Here at Enermax we are completely invested in giving consumers the experience and performance they’re looking for, it’s nice to see AMD doing the same.”
-- Joerg Theissen, Chief of Global Product Marketing, Enermax


“AMD is no stranger to the innovation of gaming solutions. With AMD GAME! Ready, the GIGABYTE gaming platform is expected to successfully capture the minds and hearts of those enthusiasts looking for exceptional gaming performance rendering at great value. AMD GAME! makes gaming experience and tweaking a breeze and takes gaming solution to the next level.”
-- Tony Liao, Vice President of GIGABYTE United, Inc. USA


“Hightech Information System Limited is committed to delivering the best gaming and multimedia graphic solution to gamers. HIS is proud to announce the partnership with AMD to promote the AMD GAME! Platform. AMD GAME! is an ecosystem level initiative led by AMD to simplify and deliver the complete PC gaming experience for mainstream PC gamers. Now end users can easily identify the best HIS graphic cards that is ready to play the latest games for their PC.”
-- Peter Yeung, Director of Marketing, Hightech Information System Limited

“At Lian Li, we work hard to inform consumers about our technology and its role in PC gaming. AMD GAME! is a solid program that gives us another asset as we strive to deliver the best solutions possible”
-- Hank Chen, Product Manager, Lian Li


“Maingear is looking forward to joining AMD and the future of AMD GAME!. We hope that consumers will see the value of this program and can better identify the performance solutions that we provide.”
-- Wallace Santos, President, Maingear


“Qimonda is pleased to support the AMD GAME! initiative with our Aeneon XTUNE series – DRAM specifically designed for PC gamers and fully certified with the ATI Crossfire platform. As the leading provider of graphics DRAM, we share AMD’s commitment to delivering the best Windows-based gaming experience. Our broad portfolio of XTUNE memory modulest brings enhanced performance and capabilities gamers demand like overclocking while ensuring fast, stable and reliable system operation.”
-- Tom Trill, Vice President of Marketing, Qimonda North America


“SAPPHIRE Technology, the largest manufacturer and world-wide supplier of ATI-based graphics systems is the vendor of choice for many enthusiasts because of its wide range of solutions and innovative approaches to cooling and performance tuning. SAPPHIRE is proud to join AMD in showing how gamers can enjoy state of the art performance with cost effective and scalable systems based on Hybrid Crossfire and CrossFireX technology.”
-- Bill Donnelly, Global PR Director, SAPPHIRE Technology


“SilverStone is very excited to be a part of another AMD initiative. We feel that our unique focus on powerful, but understated products such as our Kublai series line of chassis and top-performing PSUs are great match for AMD GAME! We look forward to working with AMD in offering a balanced platform to enthusiasts that promises the ultimate gaming experience.”
-- Joe Lee, President, SilverStone Technology


“With eye-dizzying array of PC component products available today on the market all claiming to be made for gamer or gaming grade, AMD GAME!, similar to Thermaltake Key 3 Spirit, offers a simple and clearly identifiable way for consumer to ensure levels of performance that is backed by AMD.”
-- Weller Chen, Product Manager of North America, Thermaltake


“AMD GAME! melts entertainment and PC games into one. With AMD GAME!, keeping up with the lasts gaming technology, movies, video game, and coolest gaming systems has became so easy and convenient. Topower Computer believes this is exactly what PC enthusiast look for.”
-- Rick Lee, Channel Sales Manager, Topower Computer

“This type of initiative helps consumers avoid disappointment when coming home with new gaming technology. Here at Velocity Micro we are completely invested in giving consumers the experience and performance they’re looking for, it’s nice to see AMD doing the same.”
-- Kate Ashley, Executive Director, Marketing & Retail Channel, Velocity Micro, Inc.


“AMD GAME! is a great example of what can be done in the industry to help inform consumers and that’s something Vigor Gaming can stand by. Simple and clearly identifiable ways to ensure levels of performance is a great way to meet experiential expectations.”
-- Steven Chien, Director of Sales, Vigor Gaming

Rutar 19th May 2008 14:01

I don't think I can take that much marketing speak, where did the AMD CPus get pwned the most again =P

jmke 19th May 2008 14:02

in SuperPi ?
gaming afaik is GPU limited :D

Rutar 19th May 2008 15:16

Quote:

Originally Posted by jmke (Post 169874)
in SuperPi ?
gaming afaik is GPU limited :D

Depends on the game, FSX and Supreme Commander players would disagree.

jmke 19th May 2008 15:55

show me FSX/SupCom player with low-end VGA card :D

Rutar 19th May 2008 16:19

Quote:

Originally Posted by jmke (Post 169876)
show me FSX/SupCom player with low-end VGA card :D

I am even limited by the CPU with 24" res, the map Virginia pwns my X2.

jmke 19th May 2008 16:34

exception to the rule, doesn't make it a rule;)
I understand that SupCom plays nice with better CPUs; but RTS games are not what dominate gaming ;)

Kougar 19th May 2008 19:30

Actually there is some substance behind this, for a change. http://www.anandtech.com/cpuchipsets...oc.aspx?i=3312

At this point it certainly can't hurt. ;)

jmke 19th May 2008 19:40

what's up with this statement

Quote:

"AMD IS THE ONLY ONE THAT SIMPLIFIES AND ENHANCES THE COMPLETE PC GAMING EXPERIENCE"
I thought Dell, HP, Alienware, *** brand's "gamer PCs" pretty much complete the PC gaming experience without issue? for the end users, they don't know the difference from Brand X to Y , only care about price and that it works

Kougar 19th May 2008 21:51

Probably means that only AMD simplifies choosing a gaming PC. Dell/HP would love to push 8400GS and other low end cards where they can to people that wouldn't know better. PLenty of "XPS Gaming" desktops with ATI 2400 cards inside. ;)

If you see "AMD GAME" then you'll know it's not a complete ripoff.


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