Stefan Mileschin

Alienware is "looking into" manufacturing components for desktops PCs. Historically, many of Alienware's products have only been available as part their pre-built systems. But, according to an interview with Dell XPS GM Frank Azor by PCGamesN, Alienware is thinking about selling those parts individually. They're even entertaining the notion of building components like GPUs and SSDs, but according do Frank Aznor, they won't enter that market unless they can do it well. He said "What we don't want to do is just put our name on something. The Alienware name comes with a brand promise, and if we don't deliver on that promise to customers consistently, they're going to stop trusting the Alienware brand. So if I can't deliver that promise in a product category, I'm not going to try because I have too much to lose." When asked about whether the component market was a segment Alienware would consider moving into, the answer offered by the brand's top exec was more positive than expected from the stalwart system builder. "It absolutely is," Frank Azor says. "And, you know, funnily enough talking to NZXT their inspiration for the company was Alienware because they wanted the Alienware chassis [Predator] and they didn't want to necessarily buy the entire system - and that's the only way you've ever been able to get an Alienware. But, yeah, it's absolutely a segment of the market that we are looking at."

http://www.hardocp.com/news/2018/10/...manufacturing/