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French party exploits Google Adwords
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Old 16th November 2005, 17:15   #1
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Default French party exploits Google Adwords

France's majority party has admitted to leading a marketing campaign using Google's Adwords system of sponsored links.

Keywords evoking the violent situation in the Parisian suburbs and elsewhere across the country point to a petition in support of Interior Minister Nicolas Sarkozy.

Over the weekend of Nov. 5 and 6, Web surfers who entered terms such as "violence," "riots," "suburbs," "burned cars" or even "scum" into the Google search site were presented with an advertisement linking directly to the official UMP ("Union for a Popular Movement") Web site.

http://news.com.com/French+party+exp...l?tag=nefd.top
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Old 16th November 2005, 17:34   #2
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And what so special about this?
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Old 16th November 2005, 18:11   #3
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Rather not so special about the event.
Funny to see how government from different countries treat "internet" usage. Unfortunately, those have the power in government may not know much about it.
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