French party exploits Google Adwords

Sidney · 16th November 2005, 17:15

France's majority party has admitted to leading a marketing campaign using Google's Adwords system of sponsored links.

Keywords evoking the violent situation in the Parisian suburbs and elsewhere across the country point to a petition in support of Interior Minister Nicolas Sarkozy.

Over the weekend of Nov. 5 and 6, Web surfers who entered terms such as "violence," "riots," "suburbs," "burned cars" or even "scum" into the Google search site were presented with an advertisement linking directly to the official UMP ("Union for a Popular Movement") Web site.

http://news.com.com/French+party+exp...l?tag=nefd.top

jmke · 16th November 2005, 17:34

And what so special about this?

Sidney · 16th November 2005, 18:11

Rather not so special about the event.
Funny to see how government from different countries treat "internet" usage. Unfortunately, those have the power in government may not know much about it.

16th November 2005, 17:15	#1
Sidney [M] Reviewer Join Date: Mar 2004 Posts: 16,730	French party exploits Google Adwords France's majority party has admitted to leading a marketing campaign using Google's Adwords system of sponsored links. Keywords evoking the violent situation in the Parisian suburbs and elsewhere across the country point to a petition in support of Interior Minister Nicolas Sarkozy. Over the weekend of Nov. 5 and 6, Web surfers who entered terms such as "violence," "riots," "suburbs," "burned cars" or even "scum" into the Google search site were presented with an advertisement linking directly to the official UMP ("Union for a Popular Movement") Web site. http://news.com.com/French+party+exp...l?tag=nefd.top __________________ lazyman Opteron 165 (2) @2.85 1.42 vcore AMD Stock HSF + Chill Vent II

16th November 2005, 17:34	#2
jmke Madshrimp Join Date: May 2002 Location: 7090/Belgium Posts: 82,497	And what so special about this? __________________

16th November 2005, 18:11	#3
Sidney [M] Reviewer Join Date: Mar 2004 Posts: 16,730	Rather not so special about the event. Funny to see how government from different countries treat "internet" usage. Unfortunately, those have the power in government may not know much about it. __________________ lazyman Opteron 165 (2) @2.85 1.42 vcore AMD Stock HSF + Chill Vent II

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