Once, twice, three times a gorilla? Corning's primate-themed glass is ready for a third go-round, and as you'd expect, it's even tougher than the first two iterations. Gorilla Glass 3 has been improved at the molecular level, incorporating a proprietary feature called Native Damage Resistance (NDR). According to Corning, NDR reduces the propagation of flaws, the appearance of scratches and does a better job of maintaining the overall retained strength of the glass. As a result, GG3 claims a three-fold improvement in scratch resistance, 40 percent reduction in the number of visible scratches and 50 percent boost in retained strength after the glass becomes flawed. None of this actually means your phone or tablet will survive a five-foot drop onto concrete, granted, but you'll at least feel more comfortable keeping your keys somewhere close by. The full press release can be found below.