NVIDIA to Pull Through 2013 with Kepler Refresh, "March of Maxwell" in 2014

Those familiar with "Maxwell," codename for NVIDIA's next-generation GPU architecture, will find the new company roadmap posted below slightly different. For one, Maxwell is given a new launch timeframe, in 2014. Following this year's successful run at the markets with the Kepler family of GPUs, NVIDIA is looking up to Kepler Refresh GK11x family of GPUs to lead the company's product lineup in 2013. The new GPUs will arrive in the first half of next year, most likely in March, and will be succeeded by the Maxwell family of GPUs in 2014. Apart from the fact that Kepler established good performance and energy-efficiency leads over competitive architectures, a reason behind Maxwell's 2014 launch could be technical. We know from older reports that TSMC, NVIDIA's principal foundry partner, will begin mass production of 20 nanometer chips only by Q4-2013.