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@ 2012/11/14The Nexus One was a groundbreaking device. It was the defining moment that Google got serious about making both a real consumer electronic, and pitting the Android platform against the incumbent iOS. While you could make the case that the original T-Mobile G1 was the original Google phone, it really was with Nexus One that Google set out on its path for defining a smartphone platform and distribution model of its own.
While the success of that particular handset was limited and Google’s aspirations perhaps a bit unrealistic, the truth is that the Nexus platform itself has been a growing success. Each year we see essentially the same pattern — Google chooses one OEM, one SoC vendor, and sets the Android team free toward building a tailor-made version of the next major release of Android for that combination. We’ve now had three generations of Nexus smartphones, with the Nexus 4 deriving its name from the obvious forth incantation of the same goal — an unadulterated version of Android free from OEM skinning and carrier politicking.
While the success of that particular handset was limited and Google’s aspirations perhaps a bit unrealistic, the truth is that the Nexus platform itself has been a growing success. Each year we see essentially the same pattern — Google chooses one OEM, one SoC vendor, and sets the Android team free toward building a tailor-made version of the next major release of Android for that combination. We’ve now had three generations of Nexus smartphones, with the Nexus 4 deriving its name from the obvious forth incantation of the same goal — an unadulterated version of Android free from OEM skinning and carrier politicking.
