Swiss Photographer Sues Apple for Pilfering Her Eyeball

Does Apple have some sort of weird Swiss fetish or something? First Apple 'borrowed' the look of the railway clock and presumingly paid heavily for the privilege and now eyeball artwork? This begs two questions: If this turns out to be an eye for an eye thing, will Apple pay through the nose and If they buy the rights, will they name it an iEye? "Apple proceeded to copy, publish, and exploit Plaintiff's 'Eye Closeup' photograph, including in its MacBook Pro advertising campaign, keynote address, and related advertising materials without permission or compensation."