Toshiba Cuts NAND Flash Prices by up to 25 Percent

Apparently, Toshiba's strategy of inflating NAND flash pricing by cutting down production by 30 percent, stimulating similar reductions across the industry, backfired. Taking advantage of Toshiba's production cuts, Micron Technology ramped up its production, gaining market share. Micron's increased market share at Toshiba's expense ensured that SSD makers with Toshiba NAND flash create variants of their products with Micron's chips. Toshiba's latest move, according to a TweakTown report, is to scale its NAND flash production back up, and cut NAND flash prices down by 20 - 25 percent. Such a price-cut could result in further SSD price cuts across the boards as the industry would end up with large inventories of Toshiba- and Micron-branded NAND flash chips.