Sony and Simon Cowell intro X-Factor-themed MDR-X10

We're still wrapping our heads around this, but Sony and Simon Cowell have officially decided to join the celebrity-endorsed headphone bandwagon. Dubbed as the MDR-X10, the X-Factor-themed cans are certainly late to the party, but the vibrant red and silver color theme will ensure they get noticed -- and we're not saying that's a good thing. $300 snags you the extra-sparkly circumaural earmuffs, an even more sparkly case and a duo of flat, tangle-resistant locking cables (one of which features a "made for iDevice" inline remote and mic). Unsurprisingly, the X10 is geared toward pumping out gobs of bass, being essentially a re-badge of the likes of Sony's XB800 from its Extra Bass headphone lineup. We had the opportunity to give Cowell's new headgear a fair amount of listening time, so jump past the break where we'll judge its brief audition.