Lenovo Acquires CCE to Build PC+ Leader in Brazil

@ 2012/09/06
Lenovo Group, the world's second largest and fastest growing major PC company today announced the acquisition of the CCE business. CCE is widely known in Brazil as a leader in PCs and consumer electronics. The acquisition significantly expands Lenovo's presence in the world's third-largest PC market, with a manufacturing presence and a full suite of consumer products across all four screens – PC, tablet, smart phone and TV – that define the new "PC+ era". At the same time, it aligns profitable, fast-growing, consumer focused CCE with a global partner that will boost its overall strength, innovation capability, product portfolio and supply chain resources.

Brazilian customers will clearly and immediately benefit from better, even more competitively priced products, coming faster to market from a provider with an excellent combined heritage: a strong understanding of the Brazilian consumer on one hand and a deep innovation capability, unmatched legacy of quality, and global supply chain on the other.

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