AMD Radeon HD 7800 Series Price Cuts, New Game Bundle Inbound@ 2012/08/21
The bulk of the cuts here will be for the 7800 series, where the 7870 in particular is finding itself somewhat displaced after the launch of the GTX 660 Ti. The $299 660 Ti isn’t necessarily in direct competition with the already-cheaper 7870 – which had a street price of around $279 last week – and since AMD had already quietly shuffled prices around ahead of the GTX 660 Ti launch, we weren’t expecting any further changes here. But it would appear that the gap between the 7870 and GTX 660 Ti is closer than AMD would like.
As a result the 7870 will be getting a slight price cut to push prices towards $249. This would make the card a full $50 cheaper than the GTX 660 Ti, which is apparently the kind of leverage AMD wants right now.