Ford wants you to meet its touchy, feely interior quality robot, RUTH 2.0

That's RUTH. In the end, she really amounts to a big robot arm with six joints, but Ford clearly has a soft spot for the faceless employee. First utilized in Europe, the Robotized Unit for Tactility and Haptics is currently at work helping to tweak the interiors of the company's 2013 Fusions, turning data collected from customers across the world into the hard to define concept of "quality," touching the trim, pushing buttons and turning knobs in the interior of the vehicle, in order to help provide what Ford says is, "the same type of quality they might feel if they were to buy a high-end luxury car." The version of the arm dubbed Ruth 2.0 is currently being used by Ford alone in North America, and the company has extended her quality checking to include seat comfort in the vehicles. Check out a video of the long arm of the car company after the break.