EA opens SimCity Social on Facebook, really, really hopes you'll 'like' it

Sure, it may not have been the most, you know, explosive launch at this year's E3 -- but if Facebook "likes" are any sort of metric (which, granted, is debatable), EA's newly reborn and heavily-socialized SimCity has a bright future ahead of it. SimCity Social opened up shop on the Zuckerbergian social network this week, letting players plan and build cities, harnessing the site's massive user base to build friendly relationships or form rivalries between towns. The 800k or so likes the game has currently racked up clearly aren't enough, so EA is offering up exclusive content for those who click the friendly thumb. And seeing as how sitting in front of your computer wouldn't be complete without some fried breakfast pastries, Dunkin' Donuts is getting in the act, allowing players to gift coffee and doughnut "Boosts" in-game.