Lenovo Unleashes Ultrabooks to Power Next Chapter of Great Ideas

Marked by the launch of a multi-million dollar global marketing campaign, Lenovo today announced the worldwide availability of its coveted IdeaPad U310 and U410 Ultrabooks. Powered by the 3rd generation Intel Core processors, Lenovo's new U Series Ultrabook devices take the era of thin, lightweight and ultra-responsive mobile computing to a new level of affordability, without compromising quality or style. To showcase the benefits and features unique to its new Ultrabooks, Lenovo's multi-faceted, global "Book of Do" advertising campaign highlights how the combination of innovative thinking and IdeaPad Ultrabooks empower people-the world's tinkerers, creators and builders-to make great things happen.