ATI CEO confirms AMD PCI-E chipsets shipping

@ 2004/10/08
ATI has already begun shipping its AMD-oriented PCI Express chipsets, CEO Dave Orton revealed during the company's Q4 results conference call last night.

Of course, ATI has yet to announce its Radeon Xpress chipsets formally, but Orton expressed the company's happiness with the interest its customers have shown in the products.

"We're quite encouraged in the early stages," said Orton, professing himself and the company to be "very excited" with the chipsets' "initial customer reception".

So if ATI is shipping already, how come there hasn't been a formal launch? "We want to be very cautious on this one because we want to show it in the results this time," Orton explained.

In other words, ATI doesn't want to announce the product until it's got volume shipment going - an approach seemingly in market contrast to the Radeon X800 XT Platinum Edition launch, which has still to appear on the market in significant numbers

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Comment from Sidney @ 2004/10/09
Taiwanese board makers have been sprung around so much in recent years by Intel, they no longer jump into the pit as fast as before.

Making board is one thing, making money is another story. At the end of the day, you have to ask yourself what the hell am I doing?