LG Announces Multimedia Refridgerator@ 2004/10/07
A consumer research on housewives in advanced markets reveals that they spend most of their time in the kitchen and want to use the kitchen as a space for hobbies, entertainment, and leisure-- more than just a cooking area. Taking the cue from this finding, LGE developed a TV refrigerator that meets these requirements.
The model for the US market features a 21-cu. ft capacity (686 liter) refrigerator that is combined with a 13-inch TFT-LCD monitor TV with 450-candela brightness and 120-degree angle view, as well as radio function. Sporting an aesthetically appealing design and a titanium decoration, the product boasts of an elegant look, thereby having the capacity to upgrade one’s kitchen. It also saves space.
Equipped with the multi-aperture flow cooling system, the TV refrigerator completely shuts off heat from the TV so this will not transfer to the refrigerator. It also steps up the antibacterial feature of the unit, using nano particles of silver that promote “wellness”.
The effectiveness of this antibacterial features, called Bio silver and Bio shield, have been confirmed by international public accreditation agencies, such as the U.S. FDA and EPA, the ISO, and Japan’s SIAA.
Moon B. Shin, vice president of overseas sales & marketing of LGE, said, “The TV refrigerator allows housewives to enjoy music, movies, satellite broadcasting, and cable TV in the kitchen, enhancing their pleasure and convenience. For instance, housewives can order food and kitchen items from home shopping channels and also cook dishes while watching cooking shows.”He went on to say, “You may wonder about the price. The product is more expensive than buying a refrigerator and a 13-inch LCD TV separately. Nonetheless, I am confident that consumers will choose the TV refrigerator because they will be proud of owning this innovative product.”
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