Apple to Turn Up Heat with $799 MacBook Air

In a bid to turn up the heat in the crucial $500-$1000 market segment, Apple is on the verge of launching a new $799 MacBook Air variant. The new variant's introduction is strategically timed to dampen Intel's Ultrabook platform launch. Despite high material costs, Intel is aggressively pushing for its Ultrabook ecosystem partners to come up with products as low as $799-$699. OEM majors believe that Ultrabook's success could be limited till the launch of Windows 8 operating system. Intel set aside close to $400 million to construct the Ultrabook ecosystem, including $100 million in setting up an application store. With MacBook Air being an already established brand, Apple is looking to capture the $799 price-point.

http://www.techpowerup.com/165549/Apple-to-Turn-Up-Heat-with-$799-MacBook-Air.html