Over the last few years there have been many contenders, unfortunately none has had the absolute prowess to take the crown. They all battled well in the trenches but after the battle was said and done at best it was a split decision. Other than price performance, the contenders lacked power efficiency, had issues with increased fan noise and ran much warmer than their baby brothers. A new contender has come forward with the promise of not only being the most powerful but the most efficient. This contender is the NVIDIA GeForce GTX 690.