Follow us on Twitter
Follow us on FacebookCisco Helps Partners Accelerate Growth With Mid-Sized Customers
@ 2012/04/18Today at its annual partner conference, Cisco (NASDAQ: CSCO) announced Partner Plus, a new global channel program targeting mid-sized customers. Partners who participate in the program will receive increased preference, investment and support in the form of business accelerators such as incremental incentives, engineering support, marketing and demand generation, sales enablement, and customer intelligence.
Partner Plus is a key pillar of Cisco's Partner Led strategy, which is designed to empower and reward channel partners to lead the sale with small and mid-sized customers. This approach combines the power of the partner sales force and Cisco's sales force in an innovative way to go after these market segments. This is part of the $75 million investment that Cisco announced in 2011 for enablement, systems, and support capabilities.
Partner Plus is a key pillar of Cisco's Partner Led strategy, which is designed to empower and reward channel partners to lead the sale with small and mid-sized customers. This approach combines the power of the partner sales force and Cisco's sales force in an innovative way to go after these market segments. This is part of the $75 million investment that Cisco announced in 2011 for enablement, systems, and support capabilities.
