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@ 2012/04/16A few months ago during the Radeon HD 7970 launch we discussed how AMD would be revising their Independent Software Vendor (ISV) relations. While their efforts with ISVs in the past few years had been decent, AMD had not put a lot of money into it, and what money they did have was controlled by a relatively large bureaucracy. Consequently their efforts paled in comparison to NVIDIA’s, who put in far more money and effort into the process.
As a result one of AMD’s reforms for 2012 was going to be that they were going to put more money into ISV relations in order to catch up to NVIDIA. And while our discussion with the 7970 last year focused on the gaming side of things, AMD is also throwing more money behind ISV relations for their professional graphics business. After hitting a significant low against NVIDIA’s Quadro lineup, AMD’s market share for professional graphics has rebounded based on the strength of their 40nm DX11 GPUs, and AMD is looking to keep that momentum going with these improved ISV relations.
The first such major partnership of the year is with Parametric Technology Corporation (PTC), a firm specializing in product lifecycle management software and CAD/CAM software. Earlier this month PTC launched their Creo 2.0 suite of applications, of which AMD has had a significant hand in helping PTC optimize. Specifically, AMD’s ISV group has been working on Creo Parametric 2.0, PTC’s CAD/CAM application.
As a result one of AMD’s reforms for 2012 was going to be that they were going to put more money into ISV relations in order to catch up to NVIDIA. And while our discussion with the 7970 last year focused on the gaming side of things, AMD is also throwing more money behind ISV relations for their professional graphics business. After hitting a significant low against NVIDIA’s Quadro lineup, AMD’s market share for professional graphics has rebounded based on the strength of their 40nm DX11 GPUs, and AMD is looking to keep that momentum going with these improved ISV relations.
The first such major partnership of the year is with Parametric Technology Corporation (PTC), a firm specializing in product lifecycle management software and CAD/CAM software. Earlier this month PTC launched their Creo 2.0 suite of applications, of which AMD has had a significant hand in helping PTC optimize. Specifically, AMD’s ISV group has been working on Creo Parametric 2.0, PTC’s CAD/CAM application.
