NVIDIA Engaged in PsyOps Against HD 7970: Chinese Forum

@ 2012/01/30
A lot has been said about NVIDIA's upcoming product with which it will compete against AMD's Radeon HD 7900 series, except of course, pictures, benchmarks, and so on. Chinese tech forum ChipHell accused NVIDIA of deploying shills across forums to shape public opinion about the already-launched HD 7900 series, towards waiting for NVIDIA's competitive product, these include blind talk about imaginary performance superiority, killer price, etc.

Chinese forums have recognized patterns in this spurt of anti-AMD and pro-HD 7970 imaginary-competitor product posts and banned scores of user accounts engaged in this activity. There's a very potent reason why ChipHell's observations shouldn't be met with cynicism, or made light of. In China, competing factions in the ever-ruling Communist party have been known to use what is known as "the 50 cent army", where for a pittance, scores of internet forum posters can be engaged to perform coordinated PsyOps, to shape public opinion, and maintain public support. It is only natural, then, that competing companies in the extremely competitive Chinese domestic market resort to similar tactics, including those distributing NVIDIA GeForce graphics cards, or, as Chip Hell alleges, NVIDIA itself.

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