Shuttle Ships Retail Computers in the EU

@ 2004/09/24
As reported, Shuttle Computer has begun shipments of its own custom-build personal computers into the European market. The manoeuvre emphasizes Shuttle’s position as a PC maker and increases competition in the segment with new participant.

“Three years ago, we were the first manufacturer to introduce mini-PCs and now with these complete systems we are once again a step ahead of the competition,” stated Bastian Fröhlig, PR manager at Shuttle Computer Handels GmbH.

Shuttle did not reveal pricing of the systems and stores where end-users can acquire one.

“These systems are configured for the following four application areas: home, business, gaming, and media center. By focusing on these areas, Shuttle can cover all realms of digital life,” Mr. Fröhlig added.

In an attempt to occupy larger market segments, Shuttle has been consistently broadening its XPC lineup: currently the company supplies loads of small-form factor barebones for PCs aimed at business, home, multimedia and gaming users. In addition to barebones intended for users who are able to install additional computer parts themselves along with OEMs, Shuttle also has been offering its build-to-order PCs for customers in the USA since Spring, indicating the firm’s serious intentions to become a system integrator rather than a just another component manufacturer.

Shuttle’s configure-to-order or retail systems are priced from $799 to $2999, depending on configuration in the USA. Personal computers from Shuttle include the company’s own LCD monitors.

Shuttle did not reveal a lot of details concerning actual systems shipping into the EU. The company said that in addition to existing G 5600B, G2 6100H, G2 4100H and G4 8500G systems it would add more products in the coming months.

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