Hollywood Flubs Movie System Launch, Miffs Users

And this surprises you how? When is the last time Hollywood did anything that was good for the consumer? Among thousands of posts about UltraViolet on social-media sites in the weeks following the Oct. 11 launch, only 3 percent of comments were positive, according to Fizziology, a company that tracks buzz related to Hollywood movie releases. Some 17 percent were negative and the rest were neutral. That's on par with the worst product receptions the firm has ever seen.