DRM-free gaming distributor GOG.com trades convenience for safety

@ 2011/12/06
Companies that handle the personal information of their customers are always going to be attractive targets for hackers, and consumers are becoming fed up with e-mails warning that their data may be in the hands of strangers due to security breaches. DRM-free gaming digital distribution service GOG.com is trying to fight this by keeping the minimum amount of information about its customers on the servers. This approach means that customers have to input their information every time they want to make a purchase, but a survey the company sent to its customers showed gamers are willing to put up with longer checkout times if it means their data is safe.

We caught up with Trevor Longino, the head of marketing at GOG, to ask about this approach, and why a little inconvenience is the right decision.

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