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@ 2011/11/29We discussed the availability of AMD branded memory modules earlier this month, but today AMD is officially unveiling information on their memory platform. There are a few major questions many will have: why is AMD entering the memory market at all, and what do they hope to offer that we can’t already get from other vendors? Let’s take those in turns.
The reason for AMD’s entry into the memory market comes from two areas. First, AMD’s APUs are now shipping in large volumes and can definitely benefit from higher bandwidth memory modules. We’ve already shown the sort of performance scaling you can get from an A8-3850 with higher clocked DRAM, but many people buy A-series APUs as part of a prebuilt system, and right now lots of OEMs are still cutting corners on the RAM and using DDR3-1333. That’s the second aspect of the move: AMD wants to enable a [buzzword alert!] “holistic customer platform experience”, and they may be able to help drive down costs for AMD platforms. A final element AMD mentions is a desire to drive and enable future memory product developments.
The reason for AMD’s entry into the memory market comes from two areas. First, AMD’s APUs are now shipping in large volumes and can definitely benefit from higher bandwidth memory modules. We’ve already shown the sort of performance scaling you can get from an A8-3850 with higher clocked DRAM, but many people buy A-series APUs as part of a prebuilt system, and right now lots of OEMs are still cutting corners on the RAM and using DDR3-1333. That’s the second aspect of the move: AMD wants to enable a [buzzword alert!] “holistic customer platform experience”, and they may be able to help drive down costs for AMD platforms. A final element AMD mentions is a desire to drive and enable future memory product developments.
