Google Analytics Reveals Anonymous Bloggers' Identities

Google Analytics has a new feature that most people don't know about, exposing the identity of anonymous bloggers. Wait....what? I found his other blog in under a minute — a thoughtful site about technology and local politics, detailing his full name, employer, photo, and family information. He worked for the local government, and if exposed, his anonymous blog could have cost him his job. So, how did I do it? The unlucky blogger slipped up and was ratted out by an unlikely source: Google Analytics.