Schools Grab .XXX Domains to Protect Names

Not only is this smart to do now, it is also pretty inexpensive. Attorney fees and lawsuits cost a fortune so snagging these .XXX names now seems like the logical thing to do. The new .xxx domain will be launched later this year, and before that, everyone with a trademark has the opportunity to reserve names during what's called a "sunrise phase" aimed at protecting organizations against prospectors who grab sites to use or sell at a profit. "We don't want someone coming across our trademark on a porn site. God only knows what they'd come up with," said Terry Robb, director of information technology at the University of Missouri-Columbia.