Seagate Streamlines Barracuda Product Family; Simplifies Selection for Consumers

Seagate is streamlining its flagship family of desktop drives under a single product that hones in on performance and big capacities to help satisfy the explosive growth in content creation and consumption by businesses and consumers worldwide. The new Barracuda family makes it easier for consumers to find the product they need and reduces costs for Seagate's original equipment manufacturer and distribution channel customers by reducing the number of product qualifications and amount of inventory they need to manage.

"A simpler desktop drive product family is exactly what Seagate customers are asking for," said Scott Horn, vice president of Marketing at Seagate. "The new Barracuda family reflects the reality that end-users want a full range of hard drive capacities and as much performance as we can give them to help manage and store massive amounts of digital content. In addition, our OEM and channel customers want to reduce overhead costs by having fewer product lines to qualify and manage in their inventory."