AMD May Axe Microprocessor Brand-Names

@ 2011/02/14
Advanced Micro Devices may can specific brand-names of its microprocessors in order to emphasize its corporate AMD Vision trademark and attract attention to its corporate brand. As a result of the move, Athlon, Phenom and Sempron will vanish into oblivion.

When AMD completes its consumer desktop processor lineup with code-named Llano and Zambezi microprocessors later this year, it will not introduce any new brand-names for them, but will divide then into different classes of its Vision platforms, according to a document seen by X-bit labs. Instead of traditional Phenom, Athlon and Sempron, AMD's product family will include FX-series, A-series and E-series microprocessors.

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