NVIDIA GeForce GTX 460 getting cheaper

Several models of GeForce GTX 460 768MB can be had for less than $200 while the prices of big brother with 1GB memory can be had for $220. The lower prices puts pressure on AMD, and even though prices have remained fairly stable for a while now they should go down in the near future if AMD wants to remain the leader in DirectX 11 graphics cards.

NVIDIA is marketing the new card as much as possible, e.g. StarCraft 2 coupons, to catch up to AMD's dominance on the DirectX 11 market. AMD has its second generation DirectX 11 architecture around the corner and NVIDIA is trying to move out new Fermi models for the low end segments.