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Gigabyte goes P55 loco with 11 LGA 1156 motherboards

@ 2009/09/08

If you thought that Asus' P55 offer was pretty beefy then think again as Gigabyte is releasing 11 (eleven) motherboards supporting LGA 1156 processors. In all, Gigabyte will be delivering nine 'standard' ATX P55 boards - the GA-P55-UD6, GA-P55-UD5, GA-P55-UD4P, GA-P55-UD4, GA-P55-UD3P, GA-P55-UD3R, GA-P55-UD3, GA-P55-UD3L, GA-P55-US3L and two micro ATX models, the GA-P55M-UD4 and GA-P55M-UD2, all of which have at least two PCI-Express x16 slots, four DDR3-2200 memory slots, make use of the Ultra Durable 3 technology and feature the the 2.0 version of the Dynamic Energy Saver.

For starters 'only' seven of Gigabyte's P55 motherboards have appeared in stores and they go from 86 Euro (for the GA-P55M-UD2) to 198 Euro (GA-P55-UD6).

Comment from jmke @ 2009/09/10

the mess starts http://www.madshrimps.be/vbulletin/f...d-equal-66225/

Comment from Massman @ 2009/09/09

It's the same principle; computer stores, brands ... really anything.

Comment from jmke @ 2009/09/09

you're talking about components, not overpriced computer shops.
you referring to people sticking with computer shops, the discussion was about sticking with a brand;

Comment from Massman @ 2009/09/09

Actually no, it works exactly the way I said, especially for Belgian people. That's the reason why all these overpriced computer shops are still in business: people who don't know anything about computers feel that they've been served well in the past, so don't see any reason to change. Not even if the products are sold at rediculously high prices.

Comment from jmke @ 2009/09/09

it works au contraire

people tend to avoid brands which have caused issues in the past

Comment from Massman @ 2009/09/09

Well, yes, although many people tend to stick to one manufacturer if it has served them well in the past.

You know: marketing is quite complex

Comment from jmke @ 2009/09/09

or you go for ProductD from another company as this one is too confusing.

Comment from Massman @ 2009/09/09

well, if you don't know what every motherboard offers, it's just the way it goes:

Product 1 has features A, B, but not C
P2 = A, C, but not B
P3 = B, C, but not A
P4 = A, B and C (more expensive).

If you don't know what A, B or C does (so: don't know if it's important or not), you might as well go for P4 as it includes all and you don't miss out on anything.

Comment from Rutar @ 2009/09/09

It worries me that those explanations sound real.

Comment from Massman @ 2009/09/08

Or buyers. There's no better way to sell pricy products than making the low-end market absolutely chaotic.

Comment from Kougar @ 2009/09/08

They need more alternatives for their alternatives... Plan must be to confuse their competitors.

Comment from Massman @ 2009/09/08

Apparently, it's because they can't sell certain products in China/Russia - so, they need an alternative. Alternative + alternative + ... = many alternatives

Comment from Rutar @ 2009/09/08

It has severe disadvantages:

customer confusion
inventory increase accross all sales channels
every SKU costs money just to manage accross all sales channels

I'd like to change that, but you simply don't get into the position to do that.

Comment from jmke @ 2009/09/08

I seriously do not see the advantage of having that many products in your line-up; 4 models should suffice imho.

- OC/Enthusiast/Super High End
- High End
- Mid End
- Entry Level

and that first one in the list can be done under another product range.

Comment from Massman @ 2009/09/08

Asus has 10, so gigabyte needed one more LOL

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