ATI’s New Evergreen Graphics Chips Hit Quakecon, Set to Hit the Market by Windows 7

ATI, graphics business unit of Advanced Micro Devices, may be demonstrating its next-generation DirectX 11 graphics processing units at Quakecon, a video game convention held yearly in Dallas, Texas. The company claims that it has exclusive Area64 room at the show and that it shows next-gen technologies there.

“Area64 will be exclusive access only, meaning, you can try to find it, but its hidden and being kept secret. AMD will be showcasing what we lovingly refer to as ‘The Future’,” said Ian McNaughton, a senior manager of advanced marketing at AMD.

Even though AMD now has a rather broad portfolio of products, it is doubtful that the company demos its 32nm central processing units or next-generation core-logic at a computer game convention. A logical assumption would be demonstration of the next-generation ATI Radeon graphics processing units (GPUs) that support DirectX 11 application programming interface (API) and belong to Evergreen family of GPUs. Mr. McNaughton marked his statement with "DirectX 11" tag, which indirectly confirms that the claim refers to the forthcoming graphics cards.