Samsung is targeting PC gamers with its ultra-cool 256 GB SSD

Samsung revealed today that it is kicking off a new campaign by targeting the PC gaming industry with its high-performance 256 GB solid state drives (SSD). The company hopes to capture gamers with the "lightning-fast processing power" offered by it SSDs, providing superior performance over traditional hard disk drives, and longer battery power for the notebook gamer.

The 256 GB drives--now available for desktops and notebooks--went into mass production back in November 2008, boasting sequential read rates of 220 MB/sec., sequential write rates of 200 MB/sec., and erase cycles of 100 GB per minute. The SSDs also consume 1.1 watts of power.