Intel reveals new CPU logos, star rating system

@ 2009/04/08
Picking out a new Intel processor—whether on a retail shelf or inside a computer—may soon become a little easier for consumers. As CNet News reports, Intel has unveiled a batch of freshened-up processor logos hand in hand with a novel star-rating system.

The new, wider logos provide a glimpse at the processor silicon in the upper right corner, and they emphasize the main processor brand—Core, Pentium, Celeron, or Atom—much more strongly. So much so that generational suffices like "i7" are almost hard to make out against the backdrop. Intel spokesman Bill Calder told CNet the move is part of a "pretty aggressive brand simplification plan." He elaborated, "When we launched Core i7, we said we're moving to a single primary client brand, which is Core. We're moving in that direction."

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