XFX ATI Launch Interview with Cy Brown

DriverHeaven: You guys have your own fabrication plant in the far east right? What benefits does this give you over your competitors?

Cy: XFX has always been a TRUE manufacturer, our custom built facility comprises of multiple lines of the latest SMT technology and a highly qualified labourforce. Infact in the last 6 months we just added a new factory in Brazil to increase our manufacturing base and to meet local geographical manufacturing needs. Having this invaluable resource has been a key factor in the rise of XFX from our humble roots of building IO cards and then soundcards to where we are today building hundreds of thousands of products every month.
Having our own custom facilities means we are the master of our destinies we are not just a marketing company repackaging a generic graphics product, we design it, we build it, we market it, we ship it and we sell it! To be competitive for the longterm in this highly competitive business you need to be able to innovate and just as importantly respond and scale to the market, especially in the current market this is more relevant then ever we have the ability to make a 180 degree turn at any moment, our structure allows us to do this, we are not too big or too small or in todays case to wide in other words.