Yields and Positioning of Athlon 64 Now and in the Future @ Sudhain

@ 2004/06/05
If AMD’s Socket 939 launch earlier this week disappointed anyone, it wasn’t likely for performance, but for price. Long billed as the volume-oriented successor to Athlon 64’s Socket 754, AMD’s decision to launch Socket 939 as an exclusively high-end / high-cost option has left many potential users confused over what product it is they’re supposed to be buying from AMD—the lower-cost, shorter-term-but-powerful Socket 754, or the over-priced and longer-term Socket 939? Not a good situation to be in.

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