Packard Bell Selects ATI RADEONTM 9100 IGP Platform Technology to Power New Desktop

@ 2004/05/06
Industry’s fastest Integrated Graphics chosen to Power two new Packard Bell Series



MARKHAM, ON/ Munich, Germany – May 6, 2004 – ATI Technologies Inc. (NASDAQ: ATYT; TSX: ATY), today announced that the RADEONTM 9100 IGP, the world’s most powerful integrated graphics processor, will power Packard Bell’s new iMedia and iXtreme series. These systems will be available in May 2004 and sold through leading computer retailers in Europe.

“3D graphics are key in satisfying our customers demand for high-performance systems compatible with latest multimedia applications,” said Louis Perrin, Director, Product Marketing, Packard Bell. “With the addition of ATI’s RADEON 9100 IGP chipset we can offer an extended population of users a cost effective platform for their digital activities.”

By selecting the RADEON 9100 IGP Packard Bell can provide industry-leading 3D graphics to mainstream users, ideal for the most demanding multimedia applications and a broad range of today’s most popular 3D games.

“The RADEON 9100 IGP is an attractive proposition due to its superior blend of value and performance,” said Reuven Soraya, Director, Platform Product Marketing, ATI Technologies Inc. “We are very pleased to be selected to deliver powerful and robust platform technology to Packard Bell’s customers.”

The Packard Bell iMedia and iXtreme desktop systems will be available through most of Packard Bell’s retail channel partners in May 2004 and will range in price between 699? and 999?. Among the first to reference this new generation of PC solutions are Curry’s, Dixons, Hypermedia, PC City.

A typical configuration features an Intel Celeron 2.8GHz processor, 512MB dual channel memory, 120GB 7200rpm hard disk drive, DVD-ROM and DVD+/-RW drives, IEEE 1394, TV-tuner with remote control, Packard Bell multimedia keyboard and mouse, Diamond Audio Technology 6W speaker system, including a 15” LCD monitor for 999? end user price.

About Packard Bell
Created in 1991, Packard Bell is the consumer division of NEC Computers International and one of Europe's home PC brands (Source: IDC - January 2004).

Packard Bell invented the first truly consumer tailored PC and through its commitment to the home user has continued to develop many of the industry's 'firsts' including - the first software bundled PC, color-coded PC cables as well as being the first manufacturer to equip PCs with built-in CD and DVD - RW drives.

Packard Bell is the only PC manufacturer to continuously invest in the consumer market - driving and delivering upon home user demands and desires through innovative technology, bold new designs and stronger partnerships. Packard Bell products are sold through the retail channel.

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