Google closes in on Digg

@ 2008/07/24
Google is on the verge of snapping up news aggregator Digg for a reported $200m as the search giant continues to bolster its news service.

Reports on TechCrunch claim that the acquisition is a couple of weeks from completion, although a third party such as Microsoft could still move in should the deal fall through.

Google and Digg have reportedly signed a letter of intent following an on/off negotiation process which continued despite Google's cooling on the acquisition

Comment from jmke @ 2008/07/24
The service competes with other high profile community aggregators such as Slashdot and Reddit.

Digg doesn't really have any competition when it comes to pure traffic...