NVIDIA Dictates Advertised Video Card Pricing
@ 2008/06/16NVIDIA Dictates Advertised Video Card Pricing - If you are wondering why your GeForce purchasing experience has changed and why we have seen all cards priced the same or not priced at all, we have some answers for you on that front and it is called "UMAP." It seems NVIDIA has implemented a Unilateral Minimum Advertised Price Policy and it is negatively impacting the way consumers shop online.