Western Digital Launches Caviar Black - Three Flavors of Caviar

Welcomed by all, purchased by few: everyone wants a Western Digital VelociRaptor, but the people who have three hundred bucks to spend on three hundred gigs are... rare. Without a doubt, Western Digital has wowed the enthusiasts, but they're not slowing down on the consumer and enterprise fronts. It's come to light that the very fast, very quiet, and very cool SE16s aren't the latest in hard disk tech, but the first with just a few of the new tricks up Western Digital's corporate sleeve. Today they are launching an all new desktop brand, Caviar Black, claimed to be "WD's best hard drive ever." The first products in this new line will be 750GB and 1TB models.

Of course, like all press, some of it's real and some of it's release, but Ted Deffenbaugh, Senior Director of Product Marketing, used to be one of the engineers; he doesn't like guile and was frank with me in our interview. He's quite proud of these new hard drives, and I'm, well, I'm actually excited about their new spinning metal.