Apple Macintosh Continues to Gain Popularity in U.S. Retail
@ 2008/05/22Apple Macintosh computers continued to gain popularity in the USA, according to market tracking company NPD. But while the overall market share remains on approximately the same level as a year ago, the market share among systems that cost $1000 and over is whopping 66%.
According to NPD, the share of Apple Macintosh personal computers was 14% in the U.S. retail in Q1 2008 with Mac desktops and Mac notebooks commanding 14% of their respective markets. Perhaps, 14% is hardly impressive, but what is important is that 2/3 of customers willing to pay for their systems over $1000 prefer Apple Macintosh and not Windows-based personal computer. It should be kept in mind that Apple sells only two Mac items at below $1000 price-point – Mac mini systems for $599 and $799 – which boosts overall spending on Macintosh systems.
According to NPD, the share of Apple Macintosh personal computers was 14% in the U.S. retail in Q1 2008 with Mac desktops and Mac notebooks commanding 14% of their respective markets. Perhaps, 14% is hardly impressive, but what is important is that 2/3 of customers willing to pay for their systems over $1000 prefer Apple Macintosh and not Windows-based personal computer. It should be kept in mind that Apple sells only two Mac items at below $1000 price-point – Mac mini systems for $599 and $799 – which boosts overall spending on Macintosh systems.
Look at it the other way 'round for a minute : say we have a large business using Macs and want to integrate windows users : a lot easier than the other way 'round.
Of course, then we get to the ever-present software argument: this is the chicken and the egg problem : all major software is available on the Mac, but when you get to developing new soft (the programmer you talk about), most is developed for windows and thus mostly on windows machines (and rightly so in that respect). As long as windows is the primary os, these things will not change.
However, for all large businesses NOT into developing software, this argument is not valid : they can build their company around Mac OS as well as Windows. It's just a transition from Windows that will never happen as integration is indeed too difficult.