Nvidia shares take a pounding

NVIDIA HAS SEEN ITS shares plummet by a massive 40 per cent over the last three months, due mainly to slowing sales in the computer market and skyrocketing expenses.

Nvidia had previously enjoyed high profitability and good market share, but weakness in the desktop computer sector, which makes up nearly 50 per cent of Nvidia's sales, as well as Intel and AMD’s relative successes in the field of graphics chips in Q4 of 2007, was bad news for the company’s stock prices.