Creation of PC Gaming Alliance leaves unanswered questions

While the group seems to have a solid grasp of what's wrong with PC gaming, it didn't put forth any compelling ideas about what to do about them. It's also unclear why consumers should trust a group composed of members that have much to gain by presenting only certain kinds of information. While many would argue that XP is, at the moment, the better OS for gaming, would Microsoft allow the PCGA to say so?