The problem with enthusiast platforms

@ 2007/11/22
Unlike Centrino, Spider targets enthusiasts. We're an audience that knows what's up with the latest hardware and what's coming around the corner. To capture our attention, you have to do better than simply wrapping a handful of components together in a tidy package. They have to be the best components, because although there are certainly fanboys among us, most of us are quite happy to jump from brand to brand to get the best value. We're savvy enough to know which components are best in a given product category, too, and we have no qualms about buying parts individually and putting together systems ourselves.

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